Reddit as a Guerilla Marketing Strategy
Last updated
Last updated
Search is the biggest software business in the world. Online businesses rely on Search Engines Results Page for discoverability and community building, fighting over the prime real estate which is above-the-fold (or at least on the first page) of a given search result.
In the past year, in their search results which created an enormous opportunity for businesses and marketers in reaching potential customers by tapping into popular, high visibility threads.
Reddit with its endless lists of sub-reddits has always been a home to passionate communities and can be a powerful tool for niche marketing. In this post we’ll try to build a simple marketing play, harnessing Reddit’s existing SEO prowess in Google search results.
Here’s how this strategy works:
Search Google for your business’ relevant keywords
Find the top Reddit posts in Google search results
Interact with those posts (i.e., comment with your product/service, find relevant leads, etc.)
In short, leveraging Reddit’s existing SEO for relevant posts to boost your product without the legwork of trying to reach the top results page with your original content.
Nimble’s SERP API can help with automating this process and quickly churn out top Reddit posts with the highest impact.
Read ahead for the gory details of how to leverage SERP API for automatic, localised search results:
The SERP API expects a couple of parameters:
query - this is the keyword or term you’d like to track
search_engine - the engine you’d like to test in. For obvious reasons, we’ll go with google_search but Bing and Yandex are also available for the search engines purists
A big advantage of the SERP API being built on top of the extensive Nimble proxy network is the option to specify a country and locale for keywords that target only specific markets.
As an example, let’s go with searching for recommendations for a calendar app.
The SERP API parameters:
query: calendar app recommendations
country: US
locale: en
Result: An active Reddit post came up 3rd in the OrganicResult API response.
There are also several other related posts from other sub-reddits the API returns which we can capture and visit.
